Business Central Magazine
Cover Story
the community’s college
By Emily Bertram // Photos by Switchboard
Lori Kloos, President of the St. Cloud Technical and Community College, knows firsthand the value of a technical school education.
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Eye on the prize
By Steve Lear and Lynn MacDonald
Finding success in financial planning involves a deep understanding of your goals.
who Owns you?
By Michelle Henderson
Effective and thoughtful management of access to websites and social spaces is crucial to protecting a company’s assets.
Online Only
home office tax deductions
Many people don’t realize they are eligible for home office tax deductions. If you’re self-employed, find out if you’re eligible for these tax breaks.
music as a branding tool
Reality television has long captivated audiences, not just with its drama and larger-than-life personalities, but with its strategic use of music. From its humble beginnings to its current streaming dominance, reality TV has turned soundscapes into weapons of mass engagement.
AI + SEO
Search Engine Optimization (SEO) is a staple of internet marketing and publishing culture. With more people using generative AI as a search engine these days, marketers must consider how to write content so that it is pulled into AI query responses.
The 7 ps of Marketing
A well-rounded marketing strategy identifies a target audience, creates brand recognition, and helps your business continue to grow and acquire new customers. The seven Ps of marketing are the fundamentals that make your marketing plan work.
References
Economy Central: Worth the Work
As referenced in the Worth the Work article in the latest issue, below is the link to the High School Technical Education Pathways & Outcomes tool created by the Minnesota Department of Employment and Economic Development. Career & Technical Education (CTE) programs prepare high school students for opportunities in the workforce or in college. This tool compares programs by topic and region.
Eye on the Prize References
- ChatGPT was used to help with organization and tone.
- Housel, Morgan. The Psychology of Money. 2020. Harriman House.
- Meineke, Michelle. “Can You Answer These 3 Questions About Your Finances? The Majority of U.S. Adults Cannot.” April 24, 2024. World Economic Forum.