Business Central Magazine
Cover Story
work hard, give big, smile often
By EMILY BERTRAM // Photos by SWITCHBOARD
Jeremy and Emily Salzbrun, owners of H&S Heating, have dedicated their careers to saving the day – in more ways than one.
Taking the Stage
By Allison Baatz
Many people fear public speaking. These tips will help you gain confidence and feel prepared.
Difficult conversations
By King Banaian
No matter what your opinions are, recognizing our similarities is more effective than pointing out our differences.
Online Only
11 social media trends to watch
The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” HubSpot surveyed over 1,500 marketers to discover what trends B2B and B2C companies need to keep an eye on.
Ai is watching…
A variety of digital tools are being used to monitor workers across various industries, some of which use artificial intelligence (AI) to try to gain insights into workers’ performance. How workers feel about that surveillance varies.
The power of dogs
Dogs are good for a lot of things, including your brain. Research from a South Korean research team lead by Onyoo Yoo revealed that different activities had varying effects on participants’ brain waves.
building owned communities online
Over the years, social media platforms have become incredible marketing channels with innovative monetization tools and features. However, brands need to start focusing on the land that they own and on creating unique, owned communities online independent of third-party social apps.
References
In This Issue
Discover even more ways that AI can help you in your workday here. https://zapier.com/blog/best-ai-productivity-tools/
Protect your digital legacy with a MyWishes account. https://www.mywishes.co.uk/
Bridge the Gap References
- Gallup | Millennials: The Job-Hopping Generation
- John Hopkins University | Gen Z In The Workplace: How Should Companies Adapt?
- World Economic Forum | Gen Z And The End Of Work As We Know It
- CareerBuilder | Millennials or Gen Z: who’s doing the most job-hopping
Economy Central References
- https://winterberrygroup.com/whats-new/winterberry-group-announces-annual-outlook-for-estimated-u.s.-ad-marketing-spend-in-2024-fueled-by-digital-ad-growth-connected-tv-data-infrastructure-demand
- https://www.nber.org/system/files/working_papers/w27684/w27684.pdf
- https://www.mrs.org.uk/pdf/US_COCA_COLA_-_FINAL_TWO.pdf
- https://www.nber.org/papers/w19520