Business Central Magazine
Cover Story
Selling inspiration
By Emily Bertram // Photos by Switchboard
John Malikowski and Jim Beck have crafted a shopping experience that ensures no two visits to Modern Barnyard are the same.
it’s not them, it’s you
By King Banaian and Lynn MacDonald
How understanding behavioral economics can help you design smarter choices that move customers and employees to action.
the minor leagues
By Christina Hopke
Make the right call when hiring teen workers.
Online Only
may i have your attention?
New research reveals that digital out of home (DOOH) ads grab 5x more attention than online formats. See why large-format DOOH is becoming a powerful driver of long-term brand growth..
fueling employee advocacy
IEvery brand is chasing “authenticity” on social media. But here’s the secret: you can’t manufacture it. The real power is already inside your business – your employees – and smart brands are turning their voices into marketing gold.
ai and seo
A study was performed of AI-driven search tools like Google AI Overviews, ChatGPT, Claude, and Perplexity and how they could reshape digital marketing and SEO traffic and revenue. The findings, based on 500+ high-value topics, reveal key insights to help the industry prepare for an AI-dominant future
the rise of ‘kidulting’
A fast-growing group of “kidults” (adults seeking the fun once marketed only to kids) is reshaping the toy and entertainment industries. This trend is set to generate billions in annual sales over the next decade – see why more brands are cashing in.
from this issue
Economy Central Reference
- Thaler, R. and C. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness (Yale University Press, 2008).
- Belsky, G. and T. Gilovich, Why Smart People Make Big Money Mistakes … and How to Correct Them (Simon & Schuster, 2009).
- https://www.nineblaess.de/blog/how-ogilvy-used-psychology-to-increase-sales-of-kfc-french-fries-by-56/
- https://insidebe.com/articles/12-examples-of-anchoring-bias/
- https://www.econlib.org/library/Enc/BehavioralEconomics.html
- You can find more information on how to apply the ideas from author Charles Duhigg on his website: https://charlesduhigg.com/tools/