READER PROFILE
Business Central readers are the leaders in their companies and their industries. Our most recent membership survey tells us our readers are business owners, CEOs, presidents, and senior managers. That means when you advertise in Business Central you’re reaching the people who make the final decisions on purchases for their businesses and organizations.
BUYING DECISIONS
92% or nine out of 10 readers tell us they prefer to do business with other Central Minnesota businesses. What’s more, almost 60% or six of 10 readers say they are likely to give preference to Business Central advertisers when making business purchases.* Business Central magazine is the best business-to-business choice in central Minnesota.
DEMOGRAPHICS
Circulation: 6000 business owners and executives in Central Minnesota
Job Title: 87 percent CEO, Owner, President, Senior Management
Pass Along: 68 percent of our readers pass their issue of Business Central on to at least one other person
Age: 35 – 54
Gender: 70% male; 30% female
Industry: 32% – Business Services; 18% – Retail; 16% – Manufacturing/Wholesale; 14% – Government/Non-profit; 11% – Personal Services; 9% – Other
Employee Size: 28%: 1-4; 35%: 5-24; 23%: 25-99; 14%: 100+
To explore advertising opportunities call or email Melinda Vonderahe at 320-656-3808.
